REVERB by Hard Rock Hotel and new luxury residences to elevate downtown

Hard Rock International has announced plans to develop a new hotel, REVERB by Hard Rock^® Pensacola, set to break ground in 2026 and open in 2029. This hotel will be located downtown at Maritime Park along Pensacola Bay and will include over 125 tech-enhanced rooms, multiple dining options, a fitness center, and spaces for podcasts and conferences. The project aims to connect music fans and the local community, featuring a curated City Guide for Pensacola. It is expected to create over 500 construction jobs and more than 75 permanent hospitality positions. The development will be a collaboration with the Dawson Company and a renowned design team, including Gensler and Kravitz Design.

"With its roots in music, entertainment and philanthropy, Hard Rock is a wonderful partner for The Dawson Company to continue extending our real estate footprint," said Tamara Bowens, President & Chief Operating Officer for the Dawson Company. "We are truly excited to bring the REVERB by Hard Rock to the city of Pensacola and we look forward to also working closely with Gensler, Kravitz Design and Thornton Tomasetti to develop what's to become an incredible mainstay in Pensacola."

American Magic Selects Pensacola

The New York Yacht Club's America’s Cup Team has selected Pensacola as the site for their new headquarters. The 56,000 square foot facility will provide the infrastructure to support all facets of its operations,including boat storage, maintenance, repair, and training venue.

Pensacola-based Institute for Human & Machine Cognition expands again

The new $40 million Healthspan, Resilience, and Performance research complex puts Pensacola at the center of a human and biological sciences economic ecosystem and draws top research talent to the area from all over the world.

Pensacola International Airport sees extraordinary growth

A record-breaking 2.65 million passengers traveled through our airport in FY 2024, a number that has grown by a million travelers over the past decade. An additional terminal is in the works to accommodate thecontinued growth.

Pensacola named one of Conde Nast Traveler’s “Top 10 Best Small Cities” for 2023

Pensacola was selected in the Top 10 following more than 500,000 reader-voted submissions. The annual survey encourages readers to celebrate what makes each destination a must-visit, special place.

Advanced manufacturing research and development lands in Pensacola

LIFT, a national advanced materials manufacturing innovation institute, has selected Pensacola to establish its latest technology accelerator and talent development showcase facility.

UWF professor wins cybersecurity “Global Educator of the Year” award

Dr. Eman El-Sheikh of the University of West Florida was named the GISEC Global Educator of the Year at the Dubai conference. Also, UWF has been designated by the US National Security Agency as a National Center of Academic Excellence in Cybersecurity.

Pensacola #31 out of 150 cities for Best Place to Live

Pensacola has been ranked as the 31st best city to live in the U.S. by U.S. News & World Report, marking it as the third-highest city in Florida on the list. The city is celebrated for its stunning white sand beaches, spectacular sunsets, and vibrant multicultural influences, making it a favorite among newcomers drawn in by its Southern charm and hospitality.